@ARTICLE{
alt-computer12-advertising, 
author = {Florian Alt and J{\"o}rg M{\"u}ller and Albrecht Schmidt}, 
title = {{Advertising on Public Display Networks}}, 
journal = {IEEE Computer}, 
year = {2012}, 
volume = {45}, 
pages = {50-56}, 
number = {5}, 
month = {may}, 
bibsource = {DBLP, http://dblp.uni-trier.de}, 
ee = {http://doi.ieeecomputersociety.org/10.1109/MC.2012.150}, 
timestamp = {2012.05.01} 
}