@InProceedings{beyer2010pervasive2,
author = {Beyer, Gilbert and Meier, Max},
title  = {Interactive Advertising Jingles: Using Music Generation for Sound Branding},
booktitle = {Workshop '3rd Workshop on Pervasive Advertising and Shopping' in conjunction with The Eighth International Conference on Pervasive Computing (Pervasive), May 17, 2010, Helsinki, Finnland.},
series = {Pervasive 2010},
year   = {2010},
location = {Helsinki, Finnland},
numpages = {8},
howpublished = "\url{http://pervasiveadvertising.org/}",
keywords = {music generation, sound branding, sonic mnemonics, city soundscapes, advertising displays, algorithmic composition, soft constraints}
}