@BOOK{
MuellerEtAl2011-Book_PerAd, 
title = {{Pervasive Advertising}}, 
publisher = {Springer London Limited}, 
year = {2011}, 
author = {J{\"o}rg M{\"u}ller and Florian Alt and Daniel Michelis}, 
bibsource = {DBLP, http://dblp.uni-trier.de}, 
comment = {978-0-85729-351-0}, 
ee = {http://dx.doi.org/10.1007/978-0-85729-352-7}, 
isbn = {978-0-85729-351-0}, 
timestamp = {2011.09.01} 
}