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Albrecht Schmidt, Florian Alt, Paul Holleis, Jörg Müller, Antonio Krüger
Creating Log Files and Click Streams for Advertisements in Physical Space
In Adjunct Proceedings of the 10th International Conference on Ubiquitous Computing. Seoul, South Korea, September 21-24, 2008. (bib)

Poster advertisement has a long tradition and is transforming rapidly into digital media. In this paper we provide an overview of how sensing can be used to create online and up to date information about potential viewers. We assess what application domains can benefit from continuous monitoring of visitors. As measuring with simple sensors is inherently error prone we suggest the notion of comparative advertising power which compares the number of potential viewers in different locations. We address user acceptance and privacy concerns and show technical mechanism to increase privacy.