Department for Informatics | Sitemap | LMU-Portal
Deutsch
  • Home
  • Future Students
  • Enrolled students
  • Teaching
    • Archive
      • Detail
      • Padabama
      • Presentations
      • Publikationen
      • Themen
  • Research
  • People
  • Contact
  • Jobs
  • Internal
  • COVID-19 special: online teaching
Home > Teaching > Archive > Detail

Bringing Transparency to Personality-based Advertisement: Are Advertisements more Appealing when Tailored to Recipients' Personality Traits?

master thesis

Status finished
Student Moutoshi Pal
Advisor Sarah Theres Völkel, Malin Eiband
Professor Prof. Dr. H. Hußmann, Prof. Dr. Sarah Diefenbach

Keywords

personalised advertisements, personality, transparency
To top
Impressum – Privacy policy – Contact  |  Last modified on 2020-04-11 by Changkun Ou (rev 35667)