Bringing Transparency to Personality-based Advertisement: Are Advertisements more Appealing when Tailored to Recipients' Personality Traits?
master thesis
| Status | finished |
| Student | Moutoshi Pal |
| Advisor | Sarah Theres Völkel, Malin Eiband |
| Professor | Prof. Dr. H. Hußmann, Prof. Dr. Sarah Diefenbach |
Keywords
personalised advertisements, personality, transparency