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Jonna Häkkilä, Maaret Posti, Stefan Schneegass, Florian Alt, Kunter Gultekin, Albrecht Schmidt
Let me catch this! Experiencing interactive 3D Cinema through collecting content with a mobile phone
In CHI '14: Proceedings of the 32nd SIGCHI Conference on Human Factors in Computing Systems. Toronto, Canada, April 26 - May 1, 2014. ACM, New York, NY, USA. (bib)

Entertainment industry is going through a transformation, and technology development is affecting how we enjoy and interact with the entertainment media content. When looking at the current trends in watching movies in cinemas and home environments, we see two prominent emerging trends â 3D content is becoming increasingly popular and watching movies is not a passive observation task anymore. In our work, we explore how to enable interaction with content in the context of 3D cinemas. This would enable viewers to use their mobile phone and to retrieve, e.g., information on the artist of the soundtrack currently playing, or a discount coupon on the watch the main actor is wearing. We are particularly interested in the user experience side of the interactive 3D cinema concept, and how different interactive elements and interaction techniques and concepts were perceived. We report on the development of a prototype application utilizing smart phones and on an evaluation in a cinema context with 20 participants. Results emphasize that designing for interactive cinema experiences should drive for holistic and positive user experiences. Interactive content should be tight together with the actual video content, but integrated into contexts where it does not intrude with the immersive experience with the movie.